Halsey goes viral on TikTok with claim her label won’t release single until she goes viral on TikTok
May 24, 2022, 05:30:15 AM
Halsey goes viral on TikTok with claim her label won’t release single until she goes viral on TikTok In an extremely meta viral marketing moment, Halsey went viral on TikTok accusing their label, Astralwerks/Capitol, of trying to “fake a viral moment on TikTok.” The controversy surrounds a new single that the artist claims she hasn’t been allowed to release without a social media campaign.
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