Coca-Cola bottler starts making ‘Dobry Cola’ in Russia
[html]By Jessica DiNapoli and Alexander Marrow NEW YORK (Reuters) -Coca Cola HBC AG has started making a local cola, Dobry Cola, in Russia after stopping...
By Jessica DiNapoli and Alexander Marrow
NEW YORK (Reuters) -Coca Cola HBC AG has started making a local cola, Dobry Cola, in Russia after stopping production and sales of Coca-Cola Co products following the mass exodus of Western co*panies earlier this year.
Dobry has been a juice brand in Russia but Coca-Cola HBC ht**://www.reuters.c**/business/retail-consumer/coca-cola-bottler-detail-costs-exiting-russia-2022-08-10/, which separate from Coca-Cola Co ht**://www.reuters.c**/business/retail-consumer/coca-cola-hbc-flags-one-time-195-mln-hit-russian-operations-2022-08-11/, said earlier this month it was exploring extending existing local brands through its Multon Partners business.
Dobry Cola has no connection with Coca-Cola or the Coca-Cola Co, Coca-Cola HBC said in a statement.
The Coca-Cola Co has a 23% stake in Coca-Cola HBC.
The Interfax news agency on Friday quoted the founder of Russian fast-food chain Teremok, which serves traditional cuisine such as borscht and blinis, as saying he had received notification from the co*pany about ‘Dobry Cola,’ and was trying to sell it in his restaurants.
Local co*petitors to Coca-Cola have flooded the market since the co*pany left Russia after it sent thousands of troops into Ukraine, while Western brands face years of court battles fighting against knock-offs.
Coca Cola HBC had been depleting its stock of Coca-Cola products since placing its last order for concentrate in March.
(Reporting by Jessica DiNapoli in New York and Alex Marrow in Moscow; Editing by Chizu Nomiyama and Nick Zieminski)
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Source: Coca-Cola bottler starts making ‘Dobry Cola’ in Russia (http://ht**://www.oann.c**/coca-cola-bottler-starts-making/?utm_source=rss&utm_medium=rss&utm_campaign=coca-cola-bottler-starts-making)