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Olympia Weekend has long been a preferred destination for co*panies looking to showcase their products to a sea of fitness enthusiasts. Widely considered the most prestigious event in the world of fitness, one of the highlights each year is seeing the industry’s most influential brands on full display at the Olympia World Fitness Expo, held as a centerpiece of the overall Olympia experience.

In recent years, as the world dealt with the challenges of a global pandemic, some of the fitness industry’s most respected brands were absent from the Olympia Expo. co*panies were forced to adjust to an array of new economic realities.

As the 2022 event approaches, organizers are excited about a surge in ticket sales, hotel bookings, and the return of several high-profile sponsor brands.

Olympia President Dan Solomon tells Muscle & Fitness, “Brands like MuscleTech, BSN, ALLMAX, BPI, Reign Energy and others will all be back at the expo this year. We have so much respect for these co*panies and we’re excited to welco*e them back. This is a win for the fans as well as a strong indication that the fitness industry is as strong as it’s ever been.”

Stuart Dansby, manager of Athletes and Partnerships at BSN explains, “The Olympia is the heart of our sport and it’s where everyone co*es together to celebrate muscle and strength. As we continue to produce the highest quality products, it’s vital for BSN to be a part of the Olympia family, while supporting the fitness co*munity and our sport.”

The Olympia has also announced a major deal with FitBurn, positioning the co*pany as a new presenting sponsor of the event. Solomon adds, “It’s always been our goal to venture into new categories of co*merce and innovation. FitBurn is an exciting new co*pany, creators of the world’s first burn-to-earn fitness lifestyle application. You’ll be hearing a lot about FitBurn in the weeks and months ahead.”

The 2-day Olympia Expo will take place at the Venetian Convention & Expo Center. Make your plans to be in Las Vegas December 15-18th as Trifecta Presents Joe Weider’s Olympia Fitness & Performance Weekend, brought to you by FitBurn and by Wings of Strength. Visit MrOlympia.c** for all the details.