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Topic: The More This Rolex Costs, the More You Want It. Here's Why (Read 19 times) previous topic - next topic

The More This Rolex Costs, the More You Want It. Here's Why

The More This Rolex Costs, the More You Want It. Here's Why

[html]A 125-year-old theory explains why humans want luxury items even more when the prices go up. Blame social media—and ubiquitous counterfeits—for making it even worse.[/html]

Source: The More This Rolex Costs, the More You Want It. Here's Why (http://ht**://www.wired.c**/story/the-more-this-rolex-costs-the-more-you-want-it-this-is-why/)