Halsey goes viral on TikTok with claim her label won’t release single until she goes viral on TikTok[html]

In an extremely meta viral marketing moment, Halsey went viral on TikTok accusing their label, Astralwerks/Capitol, of trying to “fake a viral moment on TikTok.” The controversy surrounds a new single that the artist claims she hasn’t been allowed to release without a social media campaign.
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Source: Halsey goes viral on TikTok with claim her label won’t release single until she goes viral on TikTok (http://ht**://www.avclub.c**/halsey-fake-viral-moment-tiktok-single-1848962769)